AMSTERDAM DANCE EVENT CELEBRATES 20TH ANNIVERSARY IN 2015
20 years of ADE: from Dutch meet-up to leading global event
The Amsterdam Dance Event (ADE), the world’s leading event for electronic music, will take place from October 14th to 18th in 2015. The international event will be marking its 20th anniversary with a series of special events, and organisers are expecting 365,000 national and international visitors this year.
From primarily Dutch event to international business platform
In 1996, the event, then held at De Balie, started as a business meeting for 300 mainly Dutch music professionals. In the years that followed ADE attracted ever more regular attendance from the European dance market, enabling the event to start to build its place at the centre of a growing international network. These days the conference is globally considered to be the most important of its kind, attracting 5,500 professional visitors from 85 countries, The event brings together significant business potential with the sharing of a broad range of skills and business acumen through sessions and networking events focused on music and technology, VJs & visuals, sustainability, harder dance styles, new talent and the education of students.
From three clubs to the biggest club festival in the world
The first edition of the ADE featured 30 artists in the Paradiso, Melkweg and Escape. But as the electronic scene expanded, the growing need for showcases saw the festival grow steadily, each year ADE attracted ever more visitors and more and more of Amsterdam’s clubs got involved. As dance music began to be a genuine international phenomenon, ADE rapidly developed into the biggest club festival in the world with performances by over 2,200 artists in 85 highly diverse locations around Amsterdam last year. For the 350,000 Festival visitors in 2014, ADE was the ideal place to check out everything from the latest musical trends and emerging talent to the latest work by the scene’s pioneers and superstars.
Relive some of the festival highlights from 2014
Every aspect of global dance culture
These days ADE’s programming offer goes beyond daytime conferences and nighttime performances. The event’s latest addition, ADE Playground, provides a broad range of exhibitions, in-store events, pop-up stores and movie screenings across numerous locations during the day.
The Amsterdam Dance Event takes place October 14-18, 2015. More information coming soon concerning ADE’s 20th anniversary celebrations.
For more information about ADE visit www.a-d-e.nl
The Amsterdam Dance Event is organised by the Amsterdam Dance Event Foundation, an initiative of Buma. Official Partner ADE: Samsung
Artists on ADE
“There is room for many things at ADE. They can be small or big. They can be commercial or underground.” – Henrik Schwarz
“Niche producers will always have a space at the Amsterdam Dance Event.” – Dave Clarke
“The city is ram packed with cool spots to play.” – Kölsch
“Amsterdam Dance Event is now the most important convention, worldwide, for dance music.” – Armin van Buuren
“This could never happen in any other city, this is such a magical place.” – Tommie Sunshine
Founded in 1996, the ADE has grown into a globally renowned platform for the international dance and electronic music scene. The festival is the perfect place to spot the latest musical trends and emerging talents, as well as hear the most recent work of both electronic music pioneers and current superstar acts. In addition to the extensive live line-up of ADE Festival, ADE Playground offers music enthusiasts a large and varied daytime program including exhibitions, in store promotions, pop-up stores and film screenings, in locations all over the city center. The business arm of the event (ADE Conference) is recognized as the most important of its kind, presenting a broad range of conferences and networking opportunities that focus on music and technology, VJs & visuals, sustainability, harder dance styles, new talent and the education of students.
2014 Video Highlights
Originally written for ENL by euphoria